I. Digital Signage Network:
A network of digital displays those are managed centrally and addressable for targeted information, advertising, entertainment, merchandising, etc.. Industry variants: narrow casting, dynamic signage, digital signs, advertising video networks, electronic signage, digital media advertising, digital signage network, in-store TV network, marketing TV, captive audience network, narrowcasting network, Media TV, out-of-home media network, digital media network, OOH advertising network.
II.Content Server:
A computer, server, or storage device that stores the contents that are circulated to the player in the venue. Synonyms: broadcast server, network manager, content management (CMS) server.
III.Media Content:
Media, video, text, clips, and audio that are delivered to display devices by a digital signage distribution system.
IV.AV Distribution System:
The system that distributes broadcast content from the media player to the output device.
V.Script Channel:
Script that has been published and when its contents change, the updated material is automatically forwarded to devices running the viewer that have subscribed.
VI.Output Display Device:
Plasme screen, LCD screen, projector display, CRT monitor, etc. or other devices that are at the destination point of narrowcasting.
VII.AV Player:
The player that distributes A/V content to a display as per the pre-programming.
VIII.Playlog:
The storage database of information created from the digital signage network with details of content played, system performance data, etc…
IX.Playlist:
A set of list of programmes to play based on an order of time and other settings.
X.Multichannel player:
Distributes contents in multiple streams of unique content to different displays and locations.
